A select corporate brand will receive the opportunity to establish high profile brand awareness, cement your company’s message in the heart of the Memphis Fairgrounds during a pivotal time in its development, and become a significant part of the daily fabric of the Memphis community in an engaging way.

For more information, please contact Mike Legg – Director of Partnerships, Liberty Bowl Memorial Stadium and Fairgrounds at 901.579.7077 or Michael.Legg@spectraxp.com

Partnership Elements


Naming Rights

  • Stadium
  • Tiger Lane
  • Entry Gates
  • Luxury Suite Levels
  • Stadium Club
  • Press Box/Media Suite

Pouring and Vending Rights

  • Official Concession Items

Event Sponsorships

  • Title Sponsor
  • Presenting Sponsor
  • Booth Space
  • Sampling/Giveaways